Julie explores the “labour of love” within a garment. At the core of JM, we believe that you are what you wear. Therefore,we focus on producing timeless, durable and sentimental pieces.

Julie Maeseele, mom of three, was born and raised in Belgium. ​After graduating from the St. Lukas Art Academy in Gent as a textile designer, she worked with Muslim women for a non-profit organization, where Maeseele was exposed to a wide variety of cultural textile heritage. Through this interaction, Julie realized the power fashion has to communicate heritage, culture, history; the power fashion has to express to one another our interests, morals, beliefs. Her past work as an independent designer and as a non-profit designer include modern rugs, shoes, and textile installations. Motherhood helped Julie to realize what was important to her in life: fashion. After her first child, Gloria, was born, Julie dedicated her time to getting trained as a seamstress. Through her training, she discovered her true passion for craftsmanship.

In the summer of 2014, Julie Maeseele relocated to the United States with her family. As a new fashion designer in the US, Julie won the Birmingham Fashion Week 2016 Emerging Designer Competition. Wanting to gain more experience and skills she interned with Manuel Cuevas, better known simply as Manuel. Manuel, a fashion star in the Southeast, has made custom designs for people such as Lady Gaga, the late Johnny Cash, and even James Dean. His spirit and devotion to craftsmanship is what inspired Julie the most to continue paving her own way in the fashion world.

​After years of training, Julie has turned her passion for making quality garments into a business.​However, Julie does not aim to become yet another seasonal fashion designer.

The fashion industry has focused too much on producing quantity over quality at the expense of social and environmental costs. Julie hopes to bring attention to the root of the garment itself by using recycled materials and sustainable textiles, as well as giving proper credit to the hard work seamstresses and textile workers put in.